Frequently Asked Questions about Selecting Your Diamonds

Find the answers to the most commonly asked questions about how to select your diamonds here.

Where can I find help selecting my diamonds?

We can assist you as you select your diamonds. Our site has several pages of valuable information on the diamond selection process as well as instructions on how to find jewelers. When you sign up on our site, we will match you with a quality jeweler that offers the stones you're looking for. The jeweler to which we refer you can then further assist you with the selection of your stones.

Do you sell diamonds directly on this site?

No, we do not sell diamonds directly, but we can refer you to jewelers that do. We are fundamentally a referral service; we match our visitors with jewelers according to their unique buying needs. Our service is free and does not come with any obligations. The purpose of our site is to provide free diamond education and referrals, not to sell products.

What are the most important features to consider when you select your diamonds?

The four most important features of a diamond are cut, color, clarity, and carat weight. When you select your diamonds, you should weigh all four of these considerations equally. Cut refers to how well the stone's shape maximizes its brilliance. Color refers to the extent to which a diamond lacks color; completely colorless diamonds are the most sought-after stones. The clarity of the stone refers to its lack of occlusions, or tiny flaws. Lastly, the carat weight refers to the size of the stone. Each of these features is equally important in the diamond selection process.

Do your jeweler affiliates sell loose diamonds or just diamond jewelry?

Our jeweler partners sell diamonds in every form, including loose diamonds and diamond jewelry. We will take your needs into consideration when pairing you with a jeweler, so you can rest assured that your retailer will offer the products you want. Our jewelers sell diamond engagement rings, bracelets, pendants, earrings, and much more.

How will I know that the stone I purchase is authentic?

When you select your diamonds, it's important to choose stones that come with a certification report from a major gemological laboratory. The certification report will verify that your diamond has certain characteristics and is indeed authentic. The report indicates that the stone has been subjected to inspection by a professional gemologist. Typically, the most credible certification reports come from either the Gemological Institute of America (GIA) or the equally trusted American Gem Society Laboratories (AGSL).